If most of your buyers are abroad and your costs are in US dollars, listing in USD is usually the simpler choice, because your price stays the same for the buyer whatever the lira does. If the bank account behind your Etsy Payment account is in Turkish lira, though, listing in USD means paying Etsy's 2.5% currency conversion fee (Etsy fees), so make the decision with your bank account details in front of you.
This is for sellers in Türkiye who are about to open a shop, or who opened one in a hurry and want to check the choice. Etsy is clear that some setup decisions stick: it warns that you "won't be able to change" your shop language later (Etsy). Plan your currency the same way, as a setting you intend to keep. If you are still at the setup stage, our guide to opening an Etsy shop from Türkiye step by step covers the steps around it.
What the shop currency changes
Your shop currency is the currency you enter prices in, and Etsy runs several of its calculations in it. Four things follow from that choice.
Your prices. Item prices, variation prices and shipping prices are all entered in this currency.
The transaction fee. Etsy charges "6.5% of the total order amount in your designated listing currency" (Etsy fees). The rate is the same either way. Only the currency of the calculation follows your choice.
The conversion fee. "A 2.5% fee is assessed when currency conversion is required", and it applies "If you list items in a currency other than the currency of your payment bank account" (Etsy fees).
Who carries the exchange rate. Price in USD and the lira value of every sale moves with the rate. Price in TRY and the dollar amount your US buyer pays moves instead.
What it does not change
Some Etsy fees depend on where you and your bank are, not on the currency you list in. The payment processing fee is "a set rate plus a percent of the total sale price of the item" (Etsy), and the rate depends on the country of your bank account. For Türkiye it is 6.5% + 14 TRY (Etsy payment processing fees).
The regulatory operating fee also follows your location: Etsy lists 1.67% for sellers in Türkiye (Etsy). Switching currency moves neither number. For a walk through every deduction on a sale, see Etsy fees and currency conversion for sellers in Türkiye.
Why many sellers in Türkiye list in USD
Listing in US dollars is common among print on demand sellers in Türkiye, and the reasons are practical rather than technical.
The buyer sees a steady price. If most of your orders come from the US, a dollar price stays exactly where you set it. A lira price is worth a different number of dollars every time the exchange rate moves, even when you have not touched the listing.
Fewer repricing rounds. With a lira price, protecting your margin means revisiting prices whenever the lira moves noticeably. A dollar price keeps your sale price fixed and moves the repricing question to your costs.
Costs and prices in one currency. If your production partner bills you in dollars, a dollar price lets you compare sale price and cost directly. Our guide to pricing print on demand products on Etsy: the margin math walks through that calculation.
TRY still makes sense for some shops. If your bank account is in lira and you want to avoid the conversion fee, if most of your buyers are in Türkiye, or if you keep your books in lira, listing in TRY removes a layer of conversion.
USD or TRY at a glance
| Question | Listing in USD | Listing in TRY |
|---|---|---|
| Conversion fee with a lira bank account | 2.5% applies | Does not apply |
| Dollar amount a US buyer pays | Stays at your price | Moves with the exchange rate |
| Lira amount you earn per sale | Moves with the exchange rate | Stays at your price |
| Comparing with costs billed in dollars | Direct | Needs a conversion every time |
| Transaction fee | 6.5%, calculated in USD | 6.5%, calculated in TRY |
| Payment processing fee (bank in Türkiye) | 6.5% + 14 TRY | 6.5% + 14 TRY |
Sources for the fee rows: Etsy fees and Etsy payment processing fees.
What to check before you choose
Your bank account's currency. This decides whether the conversion fee applies. Türkiye is on Etsy's list of countries for Etsy Payments, and PayPal is not available to sellers in Türkiye (Etsy). Our guide to getting paid on Etsy from Türkiye explains the account setup.
Where your buyers are. A shop selling mostly to the US and one selling mostly inside Türkiye can reasonably make opposite choices.
The currency of your costs. Production, blanks and shipping labels: write down what you pay and in which currency.
Whether you need a separate domestic price. Sellers outside the US can set different prices for domestic orders, US orders and all other countries, but not on listings with more than 400 variation options (Etsy).
Your deposit thresholds. These follow your bank account, not your listing currency. For lira accounts the daily deposit minimum is TRY 600.00 (Etsy), and a 42.00 TRY deposit fee applies to deposits above the 50.00 TRY minimum but below the 600.00 TRY threshold (Etsy).
For tax and accounting questions about income in a foreign currency, ask a qualified accountant.
Keeping prices right when the exchange rate moves
Whichever currency you choose, put a price review on your calendar. If you list in TRY, compare the dollar value of your prices with your costs and adjust in one pass rather than listing by listing. If you list in USD, check what each sale is worth in lira after fees, and raise prices only when your costs or margins call for it.
In both cases, judge the decision by profit per order, not by list price. Our guide on tracking profit per order on Etsy shows which numbers to keep.
How Alomations shows where the money went
Alomations does not choose your currency, but it makes the result visible. On paid plans, the profit view shows the profit you kept after Etsy fees and product cost on each fulfilled order, so you can see what your currency choice means in practice. Every credit is itemised, with top-ups and plan credits counted separately.
When you fulfill through our production partners from the orders screen, the item cost and shipping are shown separately before you pay from your balance, and production for US orders is in the US. If you list in TRY and need to move prices after a rate change, the listings manager (on every plan, Free included) bulk-edits prices by a percentage or to an exact amount across a shop. The features page lists the rest.
Frequently asked questions
Can I change my shop currency later?
Check Etsy's help pages for how and when the listing currency can be changed. Even where a change is possible, every price in the shop has to be checked again, so choose as if you will keep it.
If I list in USD, do I get paid in dollars?
That depends on the currency of the bank account connected to your Etsy Payment account, so check it in your payment settings. "No matter how a buyer pays you, the funds will go to your Etsy Payment account" (Etsy), and if your listing currency differs from your bank account's, the 2.5% conversion fee applies.
Does the payment processing fee change with the currency?
No. It depends on the country of your bank account. For Türkiye it is 6.5% + 14 TRY whichever currency you list in (Etsy).
Can I charge buyers in Türkiye a different price?
Yes. Sellers outside the US can set separate prices for domestic orders, US orders and other countries, as long as the listing has no more than 400 variation options (Etsy).
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