The listing score in Alomations reads a live listing in your Etsy shop, runs ten checks on it and attaches a fix to each check. You start with the listings that matter most, read the checks that need work, and apply each fix, many of them from the listings manager itself.
This is for sellers whose listings are already live, especially shops that grew quickly and never went back to the early ones. Etsy says sellers control the most important factors in search placement and names titles and tags, attributes, listing quality and customer service among them (Etsy Help: Etsy search). The score does the first pass against that list for you and shows where to look. For the wider picture, see our guide to the Etsy search ranking factors sellers can control.
What the listing score is
The score lives in the Alomations listings manager, which is on every plan, the Free plan included. The listings manager shows the active and draft listings of every connected shop in one list, with filters and sort across the whole shop, and each live listing gets its score: ten checks, each with its fix attached. Because the score reads the listing as it stands in your shop, it applies to listings you made by hand as well as the ones Alomations published. Our tour of the listings manager covers the rest of the screen.
You can also ask Aloma, the AI assistant, which of your listings score under 70. Aloma reads your Etsy shop and says when each number was read. More on that in what Aloma can tell you about your shop.
Listing score or shop report
The listing score works one listing at a time. The shop report, on the paid plans, is a scored health check of the whole shop with an action plan and a PDF. Use the shop report to decide what to work on this month, and the listing score to fix listings one by one.
How to read a score and where to start
A low score on a listing nobody visits matters less than a middling score on a listing that already gets views. Start with the listings that bring traffic or sales, then work down the list.
Read every flagged check before you change anything. Problems tend to travel together: a title that does not say what the item is often sits above a description that opens the same way, so fix related parts in one pass.
What Etsy says about each part of a listing
The score shows its checks and fixes in the app. To act on a flagged check well, it helps to know what Etsy itself says about that part of the listing. The table below is our summary of ten parts that Etsy's help pages tie to search or to a buyer's decision, with the usual fix for each. It is Etsy's guidance, not a copy of the score's list.
| Part of the listing | What Etsy says | The usual fix |
|---|---|---|
| Title | Up to 140 characters, the item described at the start | Lead with what the item is and cut repetition |
| Tags | Up to 13 tags of up to 20 characters, a diverse array | Fill every slot with a different buyer phrase |
| Description | The first sentence should say what you are selling | Rewrite the opening sentence |
| Attributes | Fill out both attributes and tags | Complete every attribute that fits the item |
| Category | Use the most specific category possible | Move the listing one level deeper |
| Primary photo | High resolution, one finished product, no collage | Replace it with a clear single-product shot |
| Photo set | Up to 20 photos per listing | Add shots that answer buyer questions |
| Video | Up to 2 videos of up to 15 seconds | Add a short clip of the product |
| Return policy | A missing policy can push a listing lower | Set a policy, even if it says no returns |
| Shipping price | US domestic shipping under $6 is prioritized | Review the shipping profile |
Title, tags and description
Etsy allows titles of up to 140 characters and asks you to describe the item clearly at the beginning (Etsy Help: creating a listing, Etsy Help: SEO tips). It also suggests using fewer than 15 words and avoiding repetition and subjective words. You can use up to 13 tags of up to 20 characters each, and Etsy recommends a diverse array of them (Etsy Help: tags). For the description, Etsy says a person should be able to read the first sentence and know exactly what you are selling.
Attributes and category
Etsy's advice is to "Fill out both attributes and tags for your listings", because attributes help buyers find items in search (Etsy Help: attributes). In March 2026 Etsy removed the Materials tag field, so materials now exist only as an attribute (Etsy Help: what's new). Etsy's Search Visibility page also checks that a listing sits in the most specific category possible (Etsy Help: search visibility).
Photos and video
The same Search Visibility page looks for a high-resolution primary photo that shows one finished product, clear and well lit, with no collage. Etsy recommends photos at least 2,000 pixels wide and tall (Etsy Help: photos). A listing can carry up to 20 photos and 2 videos (Etsy Help: creating a listing), and videos can run up to 15 seconds and play without sound (Etsy Help: videos).
Return policy and shipping
Etsy names two settings that can push listings lower: having no return policy, even when the policy is no returns, and, for US sellers, a shipping price that is too high (Etsy Help: Etsy search). Its Search Visibility page adds that US listings with domestic shipping prices lower than $6 will be prioritized in search. Shipping profiles are shared by many listings, so one change there can fix a whole group at once.
Applying the fixes from the listings manager
Many fixes can be applied inside Alomations:
Title, tags and description: Update SEO rewrites the title, tags and description of a live listing, and the first rewrite for each listing is free.
Tags or prices across many listings: bulk edits change tags (up to 13) and prices (by a percentage or to an exact figure) on a whole selection.
Photos: swap the mockups of a live listing. Smart mockups render your design onto product photos with real fabric folds, shading and light, and they count toward Etsy's 20 images.
Shop-level settings: a return policy or a shipping profile changes once in your shop, and every listing that uses it follows.
Our Update SEO guide shows a full rewrite.
After a fix, give Etsy a day
Etsy says changes "can take up to one day to reflect in search" (Etsy announcement: search visibility page). Judge a fix over the following weeks, not the following hour. Since March 2026, a listing's URL stays fixed after it is first published, so rewriting a title no longer changes a link you have already shared (Etsy Help: what's new). If you worry that editing could hurt a listing, read does editing an Etsy listing reset its ranking. Then open the score again and see what is left.
Frequently asked questions
Is the listing score an Etsy score?
No. It is our own score, worked out in Alomations from the live listing. Etsy has its own Search Visibility page with listing checks, such as a high-resolution primary photo and a return policy, and the two are useful side by side.
Is the listing score on the Free plan?
Yes. The listings manager, score included, is on every plan, Free included.
Will a higher score bring more sales?
No score can promise sales. A higher score means the listing covers more of the basics Etsy describes, which gives it a fairer chance in search and with buyers.
Do I have to fix every check?
No. Start where the traffic is and fix what applies to the item. Etsy treats some things as optional, such as videos, while a clear primary photo and a return policy matter on every physical listing.
Connect your shop on the free plan and see the score for every live listing you already have.